The Washington Post polled 290 Twitter users to find out what it meant when they Favorited a tweet. Some people had more than one answer, so there were more responses than users polled. Here's what they came up with:
If the tweet was...
- informational: 58 users favorited
- topically relevant: 32 users favorited
- relevant multimedia: 23 users favorited
The writer of the tweet affected favoriting also. If the tweet was...
- from a special person: 31 users favorited
- from a celebrity: 11 users favorited.
- from a friend or lover: 5 users favorited
- from a family member: 3 users favorited
Obviously, just liking the subject matter of the tweet was important also. If the user liked the tweet, 206 (the vast majority) would favorite it. Surprisingly, only 14 users would favorite the tweet if they were mentioned in it or the recipient of the tweet. Only 44 people would favorite as a form of unwritten communication.
Future use also determined favoriting...
- To bookmark the content of the tweet : 75 users favorited
- To use the content in the future: 52 users favorited
- For the memory: 19 users favorited
- For encoding: one lone user