Facebook announced on Monday that it was finally lifting a ban on graphic beheading videos that it had instated earlier in the year. The rule was created in May following protestations that users who saw graphic videos were susceptible to long-term psychological damage.
"People are sharing this video on Facebook to condemn it. If the video were being celebrated, or the actions in it encouraged, our approach would be different.
"However, since some people object to graphic video of this nature, we are working to give people additional control over the content they see. This may include warning them in advance that the image they are about to see contains graphic content."
The site also disabled the ability to run ads alongside such content. Various charities expressed their dismay to the BBC about the possible psychological effects of such graphic imagery floating around without protection mechanisms.
So there you have it. Feel free to post and share all of the gory decapitations you run across online, just don't click the 'like' button or comment with the laughing emoji, and you should be good.