Not content to just be where you go once you've logged onto the internet, Facebook has begun rolling out free WiFi in partnership with Cisco. It's the latest attempt by the company to collect check-in data similar to Foursquare, a company that Zuckerberg has tried to go up against in that arena the past with little success.
The initiative, according to Ad Age, supposedly benefits both merchants and Facebook. Facebook receives data about what businesses its users visit, and merchants "get a better handle on the types of people who visit their stores. So, merchants are likely to use the added layers of data to help find larger groups of people to target via Facebook ads."
Privacy-wise, the company has said that they won't track user's browsing activity on their networks, and that users will be able to keep check-ins private or share them with a limited scope. Whether or not the company can actually live up to those claims remains to be seen. Project lead Erick Tseng explained it thusly:
"The design of the product is specifically architected in a way such that as soon as the user checks in on Facebook, through Facebook WiFi, Facebook then hands the user back to the router and completely steps out of the picture."
In other startup news, Snapchat announced a new Stories feature, which allows users to share pictures not by explicitly (no pun intended) sending them to friends, but instead by posting them to their own account. The photos stay in a user's feed for twenty-four hours, and then like a normal Snapchat photo, disappear.