Discovered: A paper thin TV, anti-tobacco ads work, seat belt laws work, and socializing is good for humanity.
- A paper thin TV might be in our future. A new discovery just made making a TV as light and thin and flexible as a piece of paper possible. Imagine? Moving would be so much easier! "These polymers are inexpensive, environmentally friendly and compatible with existent roll-to-roll mass production techniques," said researcher Bernard Kippelen, . "Replacing the reactive metals with stable conductors, including conducting polymers, completely changes the requirements of how electronics are manufactured and protected. Their use can pave the way for lower cost and more flexible devices," he said. Maybe we'll finally get that Samsung bendable phone we've heard so much about. [Georgia Institute of Technology]
- Anti-Tobacco TV ads work. Speaking of television, turns out spewing negative tobacco ads at smokers gets them to stop smoking. Markets with high exposure to media campaigns that condemn smoking had better outcomes for shaking the habit. "Smoking is less, and intentions to quit are higher," explains researcher Sherry Emery. Interestingly, it also didn't really matter how smoking was portrayed as long as it was in a bad way. "Since we looked at the total amount of exposure to anti-smoking campaigns -- and the campaigns are very different – our data suggests that it may not matter what you say to people, just that you're saying it a lot," continues Emery. Also, speaking of television, again, another study found that all your TV watching is probably hurting your kids. "Considering the accumulating evidence regarding the impact that background television exposure has on young children, we were rather floored about the sheer scale of children's exposure with just under 4 hours of exposure each day," said researcher Matthew Lapierre. Win some, lose some. [American Journal of Public Health, ICA]
- Seatbelt laws work, too. Speaking of things that work, states with stricter seatbelt laws have better seatbelt use stats. "Teens in the learner's permit phase of licensure reported similar belt use, regardless of whether their state had a primary or secondary law," explains researcher Felipe J. Garcia-Espana. "But driver seat belt use declined to 69 percent in secondary-law states as teens advanced to an unrestricted license, while seat belt use remained relatively steady at 82 percent in states with primary laws," he explains. Sounds like a no brainer. [American Journal of Public Health]
- Socializing made humans smart. Money quote: "The strongest selection for larger, more intelligent brains, occurred when the social groups were first beginning to start cooperating, which then kicked off an evolutionary Machiavellian arms race of one individual trying to outsmart the other by investing in a larger brain. Our digital organisms typically start to evolve more complex 'brains' when their societies first begin to develop cooperation." explains researcher Dr. Andrew Jackson. Now get outta here and go socialize, for humanity's sake! [Trinity College]