Always hungry for new Apple news, some Apple bloggers have created Apple "news," making up faux iPad scandals to fill the iVoid.
We're in kind of an Apple news lull right now. The company's hype has settled from the iPad announcement and release of the last few weeks. We've already got all the expert reviews we need. And usage from the general population confirms the iPad is a great, functional tablet. Apple has no new products coming out soon. And Apple's gotten a break from the Foxconn stuff due to the Mike Daisey's fabrications. In the absence of any news to report, our hungry fans have latched onto some non-controversies instead.
Check out the overblown grumbling about non-problem problems. "Scandals" like "warmthgate," which stemmed from anecdotal complaints on Apple's Forum that claimed the new iPad felt hotter than its predecessors. Or user complaints about false advertising for battery life or 4G capabilities.
Yes, these are all things new iPad owners have griped about. But they are not scandals worthy of freakouts or even blog posts; they are very low stakes problems, at best. Take the too-warm iPad issue: The harshest description we came across for how the iPad felt at these "high" temps was "uncomfortable." Test showed the tablet reached higher temperatures than iPad 2, but it didn't get past Apple's heat threshold. And even more analysis found the temps compared to Android tablets. The iPad will not burn off your legs. Issue over.
Even weaker than warmthgate, the battery and 4G "debacles" don't mean anything at all for iPad performance. Australian consumers didn't like that Apple advertised 4G LTE, when Australia doesn't offer those types of capabilities. 4G LTE doesn't exist everywhere in America either. And the iPad works just fine on 3G networks. And the battery thing isn't even a problem, it's actually an intended feature. After an analyst discovered his battery lied about its charge, some in the blog world started to worry. But, it turns out, that's how the iPad battery has always worked, fluctuating between 90 and 100 percent charge. It's a circuitry trick iOS has always employed, an Apple VP Michael Tchao told AllThingsD's Ina Fried. "That circuitry is designed so you can keep your device plugged in as long as you would like," Tchao said. "It’s a great feature that’s always been in iOS." This isn't even a non-issue. It's a good thing!
From all the rumor reporting that goes on all year long, we should have seen this coming. After all, the Apple news cycle has already proven itself to be endless, churning out every piece of maybe, not really, Apple news. If a totally unsubstantiated design rumor is something to talk about, user complaints about non-issues are certainly fair game.