This Tuesday night, Google aired a new ad for its web browser, Chrome, during Fox's Glee. The ad depicted the birth and life of syndicated sex columnist Dan Savage's "It Get's Better" campaign to curb bullying against gay teens.
The add solicited emotional reactions from many who commented, blogged and tweeted that the commercial had made them cry. Reality TV Casting Director Woody Woodbeck, for example, tweeted yesterday, "That GOOGLE 'It Gets Better' commercial made me weep like a baby! How incredible!" Others, like Anthony Hecht at the Seattle Stranger, congratulated Savage on "not just the commercial, but the whole, huge, amazing thing." Remote Patrolled blogger Richard Drew called it "one of the best adverts of the year."
But it was the appearance of Woody from 'Toy Story' that really got viewers worked up. "If you tell me you didn't swallow hard or grab for some Kleenex at that point, you're lying or made of stone--stone I say," writes Dorothy Snarker at the pop culture site, After Ellen. The screenshot below shows a glimpse of the many Twitter users that were equally emotional after hearing Tom Hanks' voice as Woody saying, "You'll be fine, partner."
Not everyone was happy to see Woody participating in the ad, however. Alan Chambers of Exodus International (Remember Exodus International? The ministry that recently released and then lost an iPhone app that taught how to convert gay people to heterosexuality?) tells The Christian Post "he was surprised and disappointed that they would use a children's character for the project." Chambers, "who overcame homosexuality," said "Children all over the world, including my two children are fans of 'Toy Story' and to see a character like that endorsing something that at this point children have no need to know about, it’s disappointing." Chambers argues that things only got better for him after abandoning his "gay life," and encourages churches to promote alternatives to homosexuality as another answer to bullying.