For a while, Boxee, a little-known service that allows you to Watch web
videos on your television, was the scourge of big-time TV networks. In
an effort to squash the start-up service, the networks blocked Boxee
from accessing Hulu, which is owned by Fox, ABC and NBC Universal. But
now, the war is finally over. Boxee has reached a deal with the networks
and by the end of the year its service will offer Hulu Plus for what
will probably be $10/month. What brought the two sides together? Mutual
enemy Google TV, observers speculate:
- The Threat of Goolge TV Brought Them Together, writes Peter Kafka at All Things Digital:
The arrangement with Hulu... marks the end of a conflict that dates back to February 2009. That’s when Hulu insisted that Boxee take down links to its service, then tried severing the connections itself... The big networks have warmed to Boxee in the last year or so. And with the appearance of Google TV, which offers something similar to Boxee, they appear to be more amenable to working with [Boxee].
- This Is a Big Win for Boxee, writes John Falcone at CNET:
- It's In Hulu's Best Interest to Offer Its Content for Free, writes Rahsheen at BlackWeb 2.0:
Unfortunately, Hulu is still blocking access to their free content for Boxee users... Hulu will need to think really hard about this whole Boxee blocking procedure. They are doing well for the time being, but can’t afford to lose any eyeballs.