Is there an industry Google won't try to topple? After entering the social media sphere Wednesday, the search titan is now lighting a fire under the telecom
industry. Google plans to offer super fast broadband networks to select
towns across the U.S. "We plan to offer service at a
competitive price to at least 50,000
and potentially up to 500,000 people," the company said. "We’ll deliver
Internet speeds more than 100 times faster than what most Americans
have access to today." While some
doubt Google will become a "full-fledged" network operator, the lion's
share of tech-bloggers are expecting big things from the venture:
Don't Underestimate This Move, writes Mark Sullivan at PC World: "This is Google we’re talking about. It has massive influence in business, and, increasingly in regulatory circles.
The announcement comes right on the heels of the federal government
releasing the first round of funding for broadband networks to rural
and under-served areas. It appears to be intended as an adjunct to the
FCC’s own Broadband Plan, as if to say: 'See, you can do it like this.'"
Self-Interest Rightly Understood, writes John Paczkowski at All Things Digital:"[This is] an altruistic goal, but a selfishly altruistic one. By providing
Internet speeds of 1Gbps — more than 100 times faster than what most of
us are used to, Google will drive further usage of its various services
and the contextual ads it peppers them with. At the same time, it will
humiliate the telcos into improving their own networks and — given Google’s stated focus on 'openness and choice,' perhaps even change market dynamics."
Google On-Demand Here We Come, writes James Turner at O'Reilly Radar: "Once Google has a pipe into the house, they can easily become a player
in VoIP and landline telephone service, as well as cable TV and
on-demand. Of course, these areas are fraught with regulatory issues.
Many towns require cable providers to enter into individual franchise
agreements in order to provide service, which can be a nightmare when
you multiply it times N towns. But it's much easier to offer when you
have a bit pipe already in place. And a 1Gb service will allow for HD
or even Blu-Ray 3D service on-demand to the house."
Finally a Challenge to Comcast, writes John Cook at TechFlash: "Broadband Internet customers love to rail against Comcast, one of
the dominant providers of Internet service in the Pacific Northwest.
But customers who are dissatisfied with Comcast service or prices
eventually could have an alternative.
And it is coming from none other than Google."