A handful of local PACs are challenging Karl Rove's "American Crossroads" for GOP money in the 2014 election cycle, thanks to the more established organization's poor results in 2012. According to The New York Times report, most of the challengers are keeping it local, focusing resources on just one candidate, especially if that candidate has ties to the Tea Party.
Crossroads spent about $300 million in the 2012 cycle supporting candidates, with relatively little to show for all that work. So smaller groups are approaching some of Crossroads's top 2012 donors and asking them to commit their funds to a more targeted effort instead. For instance, as the Times notes, Texans for a Conservative Majority snagged $2 million this year from Bob J. Perry, a Texas-based major donor to Crossroads who died in April. Texans for a Conservative Majority will support Senator John Cornyn in 2014.
Although the drama seems to have more to do with how conservative Republican candidates will get their PAC support, and not which candidates will earn the boost, it does speak to just how thoroughly Karl Rove's reputation fell after 2012. This is how we still remember Rove's contribution to the last major election cycle:
However, this isn't entirely about a confirmation of Rove's reputation. If the smaller groups succeed in pulling away Crossroads' donors, the change could trickle down to other parts of the Republican election machine: Crossroads spends "hundreds of millions of dollars" on advertising firms and consultants. And the money only goes to a select posse of Rove-approved people. As the Times notes, most of those groups even shared the same floor of an office building in Virginia during the 2012 elections. That party unity may not be so united next year.