Noted fake political candidate Donald Trump is throwing his hat in the ring once again — sort of. This time he thinks he can be governor of New York. On Monday, someone leaked to the New York Post that New York state assemblyman Bill Nojay suggested in a memo to Republican state party leaders that should Trump for governor as a Republican next year, and state GOP chair Ed Cox backs the idea. Trump told the Post he is "very flattered" by the suggestion. Given the outcome of his last few political campaigns, we think the real question is not whether Trump will run, but what he'll get out of pretending to do so.

Trump didn't tell the Post whether or not he'd campaign in 2014. But even his non-confirmation included a promotion of his business interests:

Under the current Gov. Cuomo, “taxes are way too high, and people are fleeing New York. We should become the energy capital of the East, and we’re not,’’ Trump said.

“He has the dumbest attorney general ... in the United States, who is driving business out of New York and his father, Mario, was one of the worst governors in the history of the state. Otherwise, I like him very much.” 

That attorney general is Eric Schneiderman, and he happens to be suing Trump's real estate academy scam, Trump University. Schneiderman is pursuing $40 million in restitution from Trump and his Organization for running Trump University as "an unlicensed educational institution from 2005 to 2011 and making false claims about its classes in ... 'an elaborate bait-and-switch.'" The University was not a university at all, and classes cost as much as $35,000.

Trump has responded to the lawsuit by suggesting President Obama was behind it (Obama and Schneiderman have golfed together). Trump also called Schneiderman "a political hack looking to get publicity." Hm. Sounds like someone we know.

Trump's pretend presidential run in 2012 produced real results for him: He landed a Fox News gig and upped ratings on Celebrity Apprentice. Once Trump "decided not to run," he publicly endorsed Mitt Romney, who in turn publicly accepted the endorsement. Then Trump was a major speaker at the Conservative Political Action Conference in March.

And Trump's wasted no time in promoting himself this time around. After the Post story ran, he took to Twitter to quote flattering tweets from random followers and insult random critics:

It's unlikely that governor's race chatter will deter Schneiderman from pursuing the suit against Trump. But it is likely that that same chatter will drum up publicity for Trump's business interests. He knows the best way to get attention is to pretend to run for office — before "top Republican" Nojay suggested the governor's race, Trump floated a 2016 presidential candidacy