Rock the Vote, an organization whose sole purpose is to encourage more young people to vote, has an "awesome event" that will feature music, Assassin's Creed III, lots of flavored water, and voter registration, all at Chicago's Columbia College on October 12. The only problem? The last day to register to vote in Illinois is October 9. 

The snafu was caught this morning by Jim DeRogatis, the co-host of WBEZ Chicago's terrific radio show/podcast,  and points to actual facts on how to go about registering to vote in Illinois (locals: see here).

But rather than ridicule the do-gooding, let's use this as a moment to revisit the organization's ubiquitous "We Will" campaign (pardon "#WeWill" campaign!) about why voting is both cool and responsible. "We will matter... We will be heard... We will vote," say Kathy Griffin, Neil Patrick Harris, Miley Cyrus, Darren Crisis and others. That is not true, kids. You won't matter, you won't be heard and you won't vote—unless you register on time

Update: Rock the Vote spokeswoman Zoe Bridges-Curry attributes the mishap to a mistake made on Rock the Vote's website, but not anywhere else:

Zoe with Rock the Vote here. I wanted to clarify that we’re aware that our October 12th date in Chicago at Columbia College will be after the voter registration deadline and we are not planning to register voters that day. There was unfortunately a mistake on our website, but not in any of the promotional materials that went out for the event. What we will be doing is teaming up with the local organization Chicago Votes to collect "Pledge to Vote" and to educate youth who attend about the Illinois grace period and how they can not only register but vote on Election Day at the clerk’s office.

We'll still be doing voter registration at our bus tour stops in Indiana and Wisconsin because we'll be there either before or on the deadline dates.