Sure, Mitt Romney has the most endorsements of Republican elected officials, but he's in a heated competition with Newt Gingrich for the endorsements that really matter: Famous people. Gingrich added another celebrity notch to his belt Tuesday with the backing of Fred Thompson, the former presidential candidate, and, more importantly, a star of Law and Order. With natural-born action star Rick Perry out of the race, the conservative celebrity playground is divided between the two candidates, and so far, Gingrich has the most cool kids on his side, though Romney has the most notable embodiment of hotness.

Team Newt

Fred Thompson: Thompson backed Gingrich on Sean Hannity's Fox News show Monday night, saying, "I have come to the growing realization for me anyway that Newt Gingrich is the guy who can articulate what America is all about. American exceptionalism can make the case and not just read the talking points or do it off the teleprompter... He is not afraid. He is tough. He is experienced. I don't think any more it's an advantage to be able to say I know nothing about the operation of the federal government." 

Chuck Norris: Norris, who after years in the has-been wilderness until he was revived as the subject of an Internet meme, endorsed Gingrich, who spent years in the political wilderness, on Friday.

John Rocker: "I have always loved Newt Gingrich. He is an absolute genius; just a marksman in historical value of pretty much anything you want to discuss," the controversial former baseball player (pictured above) said in December. 

Todd Palin: The reality show star and husband of the former Alaska governor said Gingrich "is a true leader" when he endorsed the candidate this month.

Sarah Palin (sort of): Palin said that if she were voting in the South Carolina primary, she'd vote for Gingrich. She's kept up her favorable treatment of Newt, like when she said Monday that New Jersey Gov. Chris Christie, a Romney-backer, shouldn't "get his panties in a wad" over Gingrich's win:

Gary Busey: "I've never met Newt but I know what he stands for," the actor said in December.






Team Mitt

Cindy Crawford: The 90s supermodel backed Romney early in the race -- despite supporting Barack Obama in 2008. She demonstrated how to use the campaign's special fundraising software, Politico reported in May. (Photo via Reuters.)






Dan Jansen: The 1984 Olympic speed skating champion also worked the phones during the Romney fundraiser in May.





Christine O'Donnell: Sure, O'Donnell aspires to be a politician, but her amusing quips from '90s episodes of Politically Incorrect with Bill Maher, which were re-aired on Real Time during her failed 2010 Senate campaign, make her count as regular-person famous. The Tea Partying non-witch endorsed Romney in December.





Robin Leach: The host of Lifestyles of the Rich and Famous endorsed Romney back in 2007. The TV personality maxed out in donating to Romney, the Las Vegas Sun reported.

Analysis: While Gingrich has the most celebrity endorsements, they are heavily skewed toward the macho demographic. Gingrich's major female celebrity endorsement is Sarah Palin, and even she is prone shooting things, not to mention using arguably sexist language like "panties in a wad." Romney, on the other hand, has a well-rounded selection of models, athletes, and TV people.