As Politics Daily's Patricia Murphy points out, there's something odd about John McCain getting into a Twitter conversation with reality TV show Jersey Shore's Snooki, the nickname for Nicole Polizzi. Snooki told an MTV camera crew Obama's 10 percent tanning salon tax had cut short her tanning sessions. Now she gets a spray tan.

Apparently someone in Senator McCain's office thought this quite the PR opportunity. The senator not only responded to the high-profile complaint, but took pains to anthropologically modify his response so as to be comprehensible to the younger generation. His medium: Twitter. His language: textese.

@Sn00ki u r right, I would never tax your tanning bed! Pres Obama's tax/spend policy is quite The Situation. but I do rec wearing sunscreen!less than a minute ago via web


To which the Jersey Shore star could only respond:

Haha Yes!! RT @SenJohnMcCain: @Sn00ki ur right, I wouldnever tax ur tanning bed! O's tax policy is quite The (cont) http://tl.gd/1pa3p0less than a minute ago via UberTwitter