The Time magazine cover on "attachment parenting" featuring a 26-year-old mom breast-feeding her nearly 4-year-old son—the one that we were all talking about Thursday—has made it to the Today show, along with the mom, Jamie Lynne Grumet, and her child, Aram. The Today show avoids talk of breasts (the elephant in the room, as it were) and instead focuses on the parenting aspect of the story. Attachment parenting is an "intensive approach to motherhood," promoted by Dr. Bill Sears, who wrote The Baby Book on the subject; it basically involves being with your kid constantly, wearing the baby in a sling, letting him or her sleep in your bed, and so on. Along with Grumet and Aram, Sears also appears on the show to talk about how attachment parenting is the "best investment" you can give your child—he's never heard of a bully emerging from this type of parenting, he says. 

But the other "elephant in the room"—the thing you can't tear your eyes away from—is Aram himself, who sits cuddled next to Grumet when he's not climbing on her, interrupting the interview, calling "Mom," whispering and chanting, shouting "NO!", and generally behaving, well, rather attached.

Granted, the kid is just a kid; we can't criticize his actions too much. Presumably, he didn't ask to go on TV, nor must it be very much fun for him to be there, according to the appearances. But it's worth pointing out that when you and your kid go on TV to promote a form of parenting, it's probably more convincing if the child appears well-behaved. As for the "attachment" part, he certainly looks it. Grumet, for her part, is remarkably patient—so maybe this works for them, and we shouldn't judge? As she says, "It's not right for everybody." Watch the video here:

"He's self-weaning right now," says Grumet, who plans to stop breastfeeding her son this year. The New York Post points out that she herself was breast-fed until the age of 6. Family traditions!