After much anticipation, Blake Lively's website Preserve finally launched today, and now we finally know what Lively is really trying to sell us. Stuff. A lot of stuff. Even Lively admits that it's stuff. In Lively's editor's letter, she writes: "Here at Preserve, there are people, stories, essays, videos, and goods that hopefully inspire your home, your style, and your tongue. There's expensive stuff. Inexpensive stuff. And everything in between. But their value, that’s up to you. We romanticize it, calling it treasure. What we're simply saying is that we see their worth on every level."
So, without further ado, here are 10 items you can buy from Preserve.
A U.S. map light fixture for $400
The lights chart the course of Bob Dylan's 1978 US tour.
A thought bubble wall hanging for $300
The "backstory" of this product? "Spark your bulb and bring a fresh light to your thinking process with the Thought Bubble. Make sure to jot down that brilliant idea!"
A spoon for $18
It says "Cereal Killer" on it.
Pickles for $18.50
"Anytime is a good time for a great pickle!" the item description reads.
Ketchup for $7
Thanks, Pilot Viruet, for pointing this one out. Its "backstory" is simply "ketchup."
A bandana for $62
Treat that bandana well. It's artisanal.
A t-shirt with a Native American on it that reads "The Scouts Are Out" for $68
Oy. Someone needs a cultural appropriation dos-and-don'ts refresher.
A skirt for $164
It's only available for now in x-small, though.
A chip & dip for $92
Maybe Pete Campbell can trade it in for a rifle.
A mason jar candle for $18
I mean, of course. You cannot say hipster nonsense without "mason jar."