Gwyneth Paltrow spouse and Coldplay frontman Chris Martin is joining The Voice, NBC announced today, because it's not like he had any street cred anyway. Also Coldplay has a new album coming out soon.
Martin's band tweeted the news with a series of photos showing Martin with Voice coaches Shakira, Blake Shelton, Usher and Sexiest Man Alive Adam Levine, and the man looks absolutely delighted to be in their company and not like he's been taken hostage and forced to appear on a cheesy variety show at all:
There was also a Snapchat announcement for maximum social media points, which one fan then tweeted because Snapchat isn't as temporary as people want to think it is. Again, Martin can hardly contain his excitement to be a part of this show:
As you can see in the above photo, Martin will serve as a Key Advisor for Round Two of the Battles.
Voice executive producer Mark Burnett praised Martin as an "authentic voice in the industry."
"We could not be happier," Burnett said. Martin clearly feels the same way.