The Internet wants Netflix to release House of Cards a day early, and while that's probably not going to happen, it's a great chance for the company to show off.
You can see the chorus on Twitter, Politico even made a Storify of the requests:
HitFix's Alan Sepinwall, however, threw some cold water on the affair, tweeting: "I’m with others who think Netflix would get a huge PR bump by releasing House of Cards a day early because snow, though I doubt it happens." We've reached out to Netflix PR to see if there is any possibility of this happening, and will update if we get a response.
Netflix really has nothing to lose by releasing House of Cards's second season a day early, but really nothing to gain either. Sure, fans might argue that a snow day will lead to more viewers, but specifics aren't Netflix's game. The company has made a habit of not releasing viewership numbers, and it's likely that they'll be content with however many people watch tomorrow. And yet, Sepinwall is right that an early House of Cards release would be a great PR move. As Quartz's Zach Seward tweeted: "It would be a marketing masterstroke if Netflix debuted season two of 'House of Cards' a day early for snowed-in customers."
In writing about Netflix's trend of not releasing ratings, Peter Lauria of BuzzFeed found data that "suggest[s], rather quixotically, is that the hype and attention around Netflix’s original shows raises awareness among consumers, who then sign up for the service not necessarily to watch those shows but because they are attracted to all the other content (most of it supplied by traditional TV networks) the service offers. The fact that they offer it all on-demand and for a low price makes it even more appealing to consumers."
Essentially, Netflix has built its brand on giving costumers what they want when they want it, whether that be their original programming, all there for binge watching, or their other content. Releasing House of Cards a day early, the company would prove how willing they are to cater to their users interests by doing something that no traditional television network—broadcast or cable—could do.