Last night at the Golden Globes, famous actresses walked the red carpet in borrowed goods. Except for, apparently, Nashville star Hayden Panettiere. We thought it was just her hair that looked weird, but the real scandal is that she bought her own dress.

The unwritten rule of awards shows is that designers approach actresses (through their stylists, often) to dress them. Hayden bucked the system by shelling out for a Tom Ford gown, and now people are making fun of her. Tom Ford didn't ask Panettiere to wear his dress, so she shouldn't have worn it. Fashion journalist Jim Shi confirms:

AP

Not RETAIL! Heaven forbid. To make matters worse, Panettiere's dress looks an awful lot like the one Ford custom-designed for Julianne Moore last year (right). Moore even bragged about her close relationship with Ford on the red carpet: "I emailed Tom and I asked him to make me a dress, and he said that he would."

Panettiere, it seems, is not on Ford's short list. She told E!'s Giuliana Rancic on the red carpet:

Tom Ford. It’s the first time I’ve ever worn him, because I’ve been begging ever since. I feel sexy in it, I feel comfortable in it, and I'm in Tom Ford. I would wear a plastic bag if it was designed by him.

And she'd pay for it, too. Which is fine! As Isabel Wilkinson at The Cut points out, Hollywood actresses are the only ones who can afford to buy big designers off the rack, anyway. But still, Ford's PR people had to declare Panettiere a wannabe.  

Panettiere isn't the first to get burned by this system — it doesn't always work out for designers, either. Before last year's Oscars, Valentino sent out a press release that Valentino himself dressed Anne Hathaway. Then she showed up in a Prada gown (because she decided at the last minute that Amanda Seyfried's dress was too similar to hers). Hathaway ended up releasing a public apology for the whole thing. It was silly. 

So you can't fault Panettiere for doing her own thing — the Hollywood red carpet game is more dramatic than the movies.