If you're a blogger hoping to cover New York Fashion Week in February, good luck. IMG Fashion, which runs NYFW, has announced it will cut the media guest list by 20 percent. IMG will make "invitations once again an exclusive pass for true fashion insiders."
In other words, Vogue editors still make the cut, but silly Internet people do not. "It was becoming a zoo," Catherine Bennett, the senior VP and managing director at IMG Fashion Events and Properties, told The Wall Street Journal.
As Alyssa Vinigan at Fashionista explains, to be on the media guest list for NYFW does not mean that a designer has invited you to a show. Often, bloggers will attempt to get on the guest list just to skulk around the venues and take photos of themselves. No more, says IMG. Media guests should be "of value to the designers."
So how did NYFW become such a zoo of valueless millennials? Connie Wang at Refinery 29 explains, "the simultaneous commodification of street style, ease of capturing the scene via social media, and the rise of editors-as-celebrities has created a culture where Fashion Week is, for many, a chance to be seen and self-promote — rather than a place to do business."
IMG notes that uninvited bloggers can find all the images they need on their beloved Internet.