DreamWorks Animation CEO Jeffrey Katzenberg really really really—the extra "reallys" are imperative here—wanted more Breaking Bad. Six weeks ago, he offered to pay $75 million for three more episodes of the series. It's not Walter White money—but it's a lot.
"I had this crazy idea. I was nuts for the show. I had no idea where this season was going," Katzenberg told a group of TV executives at the Mipcom conference, Variety Leo Barraclough reported. Katzenberg's plan—which we get the sense he didn't really think through—was to release the episodes very slowly, charging between 50 and 99 cents per six minute installment. He explained his pitch: "I said (to them), 'I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done.'" Did he not consider how excruciating that would seem given the pacing of any one Breaking Bad episode?
The offer was supposedly made just six weeks ago, so it's possible that this crazy, likely terrible idea is still in play? But don't hold your breath. Creator Vince Gilligan and everyone else involved seem pretty much done and moved on. Sorry, Jeffrey!
Maybe he can at least join a Breaking Bad fan club with Britney Spears, who was unsatisfied with the finale last Sunday and wanted Walt to live. Just don't invite Oliver Stone, who criticized Walt's magic machine gun in the finale. Maybe Stone should just read some Breaking Bad conspiracy theories.