Like "Don't Stop Believin'" at the end of The Sopranos, when Breaking Bad ended on Sunday to the sounds of (spoilers?) Badfinger's "Baby Blue," it was easy to predict that the song would be getting some extra attention, but now there are some actual numbers to go along with the track's resurgence. And they're big. The track is currently no. 15 on iTunes.
Billboard reports that the track has seen a 3,000 percent bump in sales since the finale, with over 5,000 downloads since Sunday. That gives the track its largest-ever single week of digital sales, and the song could reappear on the Billboard's Rock Digital Songs chart ("Baby Blue" peaked at no. 14 on the Hot 100 in 1972).
Even more astounding is Spotify's 9,000 percent spike in the minutes following the episode's end. Business Insider got a chart from Spotify showing a large spike shortly after 10 p.m. on Sunday. Then it dips as people slept the episode off, and picks up again as everyone woke up wanting to hear Badfinger in the year 2013. Even though Spotify has come under fire for its low royalty rates—the service divvies up royalties in proportion to user activity ("For example, we will pay out approximately 2% of our gross royalties for an artist whose music represents approximately 2% of what our users stream.")—that's still a nice uptick for a song that's more than four decades old.