Update: Yep, this was definitely a good year for the Emmys. Fast National is reporting 4.3 ratings in the coveted 18-49 demographic, up 30 percent from last year. And, thanks to football, the show's early primetime average was a 4.8 rating, meaning around 16.3 million viewers. And that's not as good as Sunday Night Football's 18.7 million viewers, but last week only 6.4 million viewers watched Breaking Bad, a series best.
Original Post: Despite being a really weird night overall, early numbers suggest that a whole bunch of people tuned in to CBS last night to watch the Emmys. And, surprisingly enough, that has a lot to do with a football lead-in.
According to The Hollywood Reporter, CBS's Sunday night football coverage spilled into the Emmys 8 pm time slot by a few minutes, and while a few people were upset about that, it gave the show a decent bump. Somehow there was enough overlap between the football watching crowd and people who wanted to watch Neil Patrick Harris and Sarah Silverman sing and dance (or, more likely, watch Breaking Bad win for Best Drama) to give the award's show a rating's boost over last year. The early numbers show this year's Emmys winning a 12.1 rating/19 share, the best numbers since 2006.