It's New York Fashion Week right now, but is there a Brooklyn Fashion Week in our future? Designer Rachel Comey is leading a mini-charge to the outer borough beloved by Millenials (who, according to Women's Wear Daily, are out-buying Boomers now). Comey bucked tradition and held her presentation in Red Hook this weekend instead of uptown at Lincoln Center.
And Cathy Horyn at The New York Times gave it an uncommonly good review, thus signaling to the fashion community that crossing the East River during Fashion Week won't make you a pariah. In fact, it just might make you cool. According to Horyn, Comey was "kind of bummed" when people told her that no one important would trek out to Brooklyn during busy fashion week to see her clothes. Turns out, they were wrong. Hipster darlings Maggie Gyllenhaal, Greta Gerwig, Parker Posey, and Girls star Zosia Mamet were all there. Comey's presentation was an intimate dinner affair, where (also untraditionally) people actually ate.
Gyllenhaal later confirmed to Elle that Brooklyn is becoming more influential in fashion:
It certainly has a distinct look, doesn't it? You can look at a girl and say, "Oh, she's so Brooklyn," with the boots and the canvas or leather bag, and you can definitely see that look being copied sometimes in magazines and ads. That casual, smart kind of bohemian vibe.
Horyn, for her part, said Comey's show was "especially strong," and that it seemed to be "a reproach to those all-too-familiar runway shows, with the same staged hoopla, and the same underwhelming clothes."
Read: storied New York designers are becoming fuddy-duddies. Brooklyn is where the cool kids (and clothes) are.
And not only are designers showing in Brooklyn now, but they're actually making the clothes there. Emerging designer Rosie Assoulin (who's already been praised by the Times) hand-painted her collection for fashion week in Fort Greene. In an interview with Glamour, she hints at the slight ridiculousness of Brooklyn marketing culture: "just hearing the words 'hand-painted' makes it feel more special." Bushwick has an emerging fashion scene, too.
So if WWD is right that Millenials do indeed have more buying power, you can expect a fashion swing towards hand-stitched, artisanal clothing. And a lot more fashion shows in Brooklyn.
Photos via Reuters.