Call this the anti-Veronica Mars. A James Franco "guided" performance art piece called BirdShit is going up at MoMA PS1 on Sunday and needs $30,000. So he's asking for the money on Indiegogo. According to the plea page, which we found via The Hollywood Reporter, the project needs funds asap because it "had a major investor back out at the last minute and we are asking for your help." So, in order to stage this Chekhov/Allen Ginsberg inspired multimedia/performance/ whatever piece, they need money for projectors, the stage, and crew fees. And it looks like they'll get it: they've already raised $21,000 as of 2:17 p.m.

From the looks of the PS1 website this Franco is the merely the project's guiding spirit, not the performer: 

Bird Shit is produced by Shruti Ganguly and Anna Kooris. The production is commandeered by artist and musician, Nina Ljeti, choreographer, Chloe Kernaghan, and NYU Graduate Film students Joshua RichardsZach Kershberg and Tine Thomasen, under the guidance of James Franco.

But Franco is the main draw for donations. For $25 you get a postcard with a photo of Franco, for $50 he signs that postcard, for $1,000 you get to meet him at MoMA, and for $5,000 your flight to New York is paid for and you get to meet him. Three of the 10 $1,000 prizes have been claimed. So get excited you lucky three. Maybe Franco'll talk to you about how much he just loves Ryan Gosling. Maybe Tilda Swinton will repay Franco's visit to her MoMA performance by watching his art and you'll get to meet her too.

It's unclear what exactly BirdShit will bring. It apparently has something to do with Chekhov's The Seagull and something to do with Ginsberg's Kaddish and also "combines theater, dance, video, live and prerecorded music, and a few surprise elements." The video on the Indiegogo is, frankly, a little gross: 

Remember when you watch that Franco is asking you for money and Oz the Great and Powerful has made $203,119,402 as of April 3.