We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. Today: Wealthy orangutans enjoy fiddling with their iPads, Vladimir Putin hit the ice and scored an uncontested goal because he's Vladimir Putin, and Lady Gaga gets Simpsonized.

We might as well start with footage of the orangutans using iPads, because it's cute, shows how primates with disposable income amuse themselves, and will cause Diane Sawyer to laugh and laugh for at least nine seconds on World News Tonight. It might even explain the terrible ending to Tim Burton's Planet of the Apes remake. Further study needed to determine if one of the orangutans is Tim Roth in disguise. [via AFP]

The Beatles: very popular group. Also a group with very expensive licensing rights. This didn't stop Mad Men from paying $250,000 to use "Tomorrow Never Knows" on last week's episode. It was a decision that put them in good company, from a fearless music licensing perspective. [via Vulture]

Lady Gaga will play a Simpsonized version of herself this Sunday on the season finale of -- wait for it -- The Simpsons. She looks about the same. We don't say that to be cruel, she just seems at home in Springfield. A little more yellow, perhaps, a missing a digit on each hand: but basically, the kind of person you'd expect to see out clubbing snakes on Whacking Day. Granted, she's dressed in a variety of Gaga-esque costumes, but she can't wear those all the time. [via FoxBroadcasting]

Following his inauguration at the Kremlin, Vladimir Putin was back to massaging the myth that he is not merely sporty, but a world-class athlete, by scoring a lightly (very lightly) contested goal against the "Legends of Russia" hockey squad. In the annals of Putin jockdom it ranks ahead of his disastrous bobsled run, but behind his highly adequate badminton prowess. [via Reuters]