AshleyMadison.com, the dating site for people out to cheat on their spouses, made a clever publicity grab by offering to buy up all of Rush Limbaugh's ad spots as other advertisers fled the show in the wake of his rant against a Georgetown law student, but Limbaugh is apparently above accepting such an offer. On his show Thursday, Limbaugh sought to correct a Washington Post report that his company, Excellence in Broadcasting (EIB) had accepted the offer, saying:
We are not running spots from this company that tells you how to cheat on your spouse, we never have, and when we find out that they're running on local stations, EIB affiliates, we call the affiliate and we ask them not to. Nor will we ever accept such advertising, because you are not jerks. You in this audience are among those who make this country work.
Rejecting Ashley Madison isn't a particularly controversial stand for Limbaugh, yet, blocking certain advertisers based on their message seems like a dangerous road to publicly travel down. It seems to imply that all the ads that do run on his show have Limbaugh's seal of approval—something many of his remaining advertising might feel a little uncomfortable about. Listeners can rest assured, their ears won't be assaulted with Ashley Madison's calls to commit infidelity. Instead, they'll just hear the dulcet pitches for weight loss supplements, gold coin sellers, and companies that promise income at home.