We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your fiveminutes (or less) of attention. Today: Will Ferrell's latest Old Milwaukee Super Bowl ad was for Nebraska eyes only, the animals at Belgrade's zoo struggle with Europe's latest cold snap, and a reasonable response to winning a $7,500 bet..
Will Ferrell starred in another sort-of-funny, sort-of-cynical Old Milwaukee commercial that aired last night during in the Super Bowl, but only in Nebraska. While the underlying premise is vaguely lame -- see, Will Ferrell's much too famous to be appearing in regional ads for a budget beer -- we admire the campaign's execution, particularly the decision not to release a cleaned-up version of the ad less than 24 hours later. They're committed to the bit, which is admirable. [Daddymcc via The Hollywood Reporter]
The video for the new OK Go song "Needing/Getting" was produced "in partnership" with Chevrolet, which helps explain why a good third of the video is devoted to lovingly framed closeups of Chevy's bowtie emblem. Remarkably, this isn't a problem, since the band manages to retain the silly spirit that made their early overly-complicated videos so endearing, even while cutting a de facto commercial for a corporate sponsors. If they don't have a problem with it, we don't either. [OK Go]
Europe's recent cold spell has been claimed lives and stranded travelers across the continent. It has also made the winter unusually difficult for the animals that inhabit the Belgrade zoo. Especially the cute ones. [No Comment TV]
We did not win $7,500 wagering on the Super Bowl. Unfortunately. But if we did, our reaction would probably be something like this, though with even more yelling and herky-jerky dance steps. [9Fourteen via The New York Observer]
It's hard to describe the weird, hypnotic way that artist Hunter Loge uses magnetic waves to distory and unpack VHS videos -- for art! Better to have him explain it against a distorted, unnerving backdrop of his own work. [Sunday/Paper via The Atlantic]