We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your fiveminutes (or less) of attention. Today: Danny Boyle's vision for the  London Olympics opening ceremony, Joseph Gordon-Levitt reminds us again he's not James Franco, and a close reading of this cycle's worst campaign ad. 

What does director Danny Boyle have planned for the opening ceremony of the London Olympics this summer? Well, there's going to be a giant bell that he only he gets to ring. He's also going to include a bit about Shakespeare -- which seems appropriate -- and a tribute to the country's National Health Service.  We're not sure how these elements all fit together, but Boyle insists it will be a "inclusive" affair.   [The Guardian]

The fact that the footage Joseph Gordon-Levitt performing "Hey Jude" at the Sundance Film Festival doesn't feel like an exercise in self-promotion speaks to to his skill as a performer, and also reminds us of how bad James Franco was at exactly this kind of thing. The man has no touch. [GeekyRant]

Is this campaign spot from Republican Mark Oxner knowingly bad or bad-bad? On the hand, it presents Barack Obama as an insane sea captain and also grafts the face of Florida Rep. Alan Grayson -- the man Oxner wants unseat -- onto a cartoon parrot. But for all the consciously silly imagery, Oxner insisted in his own press release that the spot "demonstrates metaphorically exactly what's wrong with President Obama," which is an awfully windy thing to say about a joke you claim to be in on. [MarkOxnerforCongress via Fox Nation]

There's a transit cop on the New York City who plays the harmonica and engages in delicious patter. So if you are on his train tonight, do not be alarmed, and also do not think you are required to tip him. [Gothamist]