We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. Today: Canada's space program succeeds where Russia's has failed, Matthew Broderick is reprising Ferris Bueller for an unknown company, and Pat Sajak reveals the dark, tipsy side of Wheel of Fortune.

 

Matthew Broderick will be doing the first of we assume will be many, many late-career reprisals of Ferris Bueller in a commercial for the type of company that thinks it's cool and trendy not to say who they are and what they're selling in a 10-second viral video that's supposed to raise awareness. So what could it be for? We're guessing it's a would-be Yelp or maybe something that tells you something about your credit score. It could also be for Pepsi. This feels like a Pepsi idea. [Coming Soon]

Two Canadian teenagers launched a tiny Lego man out of Earth's atmosphere and had the presence of mind to film it. As Russia recently demonstrated, launching anything into space -- even a toy on a vessel made out of styrofoam -- is no sure thing. We just hope they also remembered to trademark the phrase Legonaut prior to launch. That one might be worth something. [Smithsonian Magazine via @matthewmho]

During an appearance on ESPN2's excellent and strange Dan Le Batard Is Highly Questionable Yesterday, Pat Sajak -- the inventor of Keith Olbermann -- mentioned how, back in the day, he and Vanna White would occasionally be drunk during tapings of Wheel of Fortune. We find this easy to believe, since Wheel of Fortune has always struck us as the kind of show that would be difficult to host sober, seeing as how it's so difficult to ask perfect strangers if they'd like to buy a vowel without feeling self-conscious. [ESPN]

Meet Simon Morrison, the first (and hopefully not last) person to become an Internet celebrity after his dad bet him $100 that he couldn't do a backflip every day for a year. Not only did he do it, he also started a Tumblr to document each and every flip, lest Mr. Morrison accuse him of taking August off. [Hyper Vocal via Vulture]