So what if it's part of a seemingly durable trend of faux-found-video horror films, stretching back even before The Blair Witch Project?
Paramount's The Devil Inside racked up $16.9 million at the domestic box office on Friday, leading also-rans like Mission: Impossible — Ghost Protocol and the latest installment in the Sherlock Holmes franchise. The trade press aren't sure there's much more room to rise for the Devil, however.
"Devil Inside" might not do much better, however, because while genre pics tend to play well in this corridor, they are front-loaded affairs with steep three-day drop offs.
Ghost Protocol, meanwhile, has brought in almost $156 million domestically since it opened.
Here's the Top 5 in gross receipts from Friday's screenings:
The Devil Inside — $16.9 million
Mission: Impossible — Ghost Protocol — $6.2 million
Sherlock Holmes: A Game of Shadows — $4.3 million
The Girl with the Dragon Tattoo — $3.5 million
War Horse — $2.6 million