We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention.

Before he became Ice Cube, O'Shea Jackson studied architectural drafting. We'll admit we were unaware of this until he took us on a video tour of the Eames House in Los Angeles, which he adores, because it's a "resourceful" use of space. Spoken like a true architectural drafter. [Clusterflock via Wonkblog]

Last year, Major Lazer, the collaboration between DJs Switch and Diplo, produced a video explaining just how daggering -- a staple of their live shows -- works. Nothing in their new video "Original Don" is that self-explanatory, but we like the ambiguity of the new footage. Why, for example, are those teens from the 1980s dancing with swords? Why is Diplo sitting on that elderly lady's couch reading a paperback book? Unclear. [The Awl]

We've wondered in the past who, exactly, the target audience for The Iron Lady is. Star Meryl Streep didn't exactly put this question to bed during a Q&A in New York following a SAG-sponsored of the film when she described the project as "Three days in the life of a little old lady who just happens to be the person who was the longest-serving prime minister in the 20th century and the only female in the western world to rule a nuclear country," but at we now know there's a hypothetical demographic for the film. That's something, at least. And if anybody can sell Academy voters on stories about elderly ladies with access to nuclear warheads, it's Harvey Weinstein. Or rather, Harvey Weinstein, circa 1998. [The Hollywood Reporter]

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Mouth Taped Shut, the fantastic viral marketing site for The Girl With the Dragon Tattoo movie, has produced another gem: an eight-minute long, perfectly aged fake Hard Copy segment from the 1980s about the film's central mystery. Once again, the concept is so perfectly executed, it restores our faith that David Fincher has made a movie that's not just two hours of Christopher Plummer explaining things to Daniel Craig. [Mouth Taped Shut via Hitfix]