The attention-hungry activists at PETA want to launch a pornography site that combines "a lot of girl and boy next door content" with pictures of animals being mistreated. Pending their application to the the operators of the .xxx domain, the animal rights organization wants to spread their message as widely as possible and isn't shy about the power of sex appeal. "We try to use absolutely every outlet to stick up for animals," PETA spokesperson Linsay Rijt told The Huffington Post, a site that's also known for manipulating the power of sex appeal. "We live in a 24 hour news cycle world, and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals."

This has been a long time coming. PETA's ad campaigns have been called pornographic since 1991. That year, the organization launched their "I'd rather go naked than wear fur" campaign and drew criticism from women's rights organizations for featuring Pamela Anderson and other naked celebrities, most of them women. PETA knew they had a hit and have spun off the campaign into countless different sexually charged slogans. PETA's also kept a close relationship with Playboy and featured a number of Hugh Hefner's wives and playmates in these ads. "Playboy is helping us put the 'T & A' in PETA," says PETA senior vice president and former Baywatch star Dan Matthews, who's been arrested more than once for protesting naked.

As Matthews and PETA have been arguing for nearly 30 years now, the skin-centric ads do attract attention, and the media's pounced on the porn announcement. "I can imagine that, should this be a subscription-only affair, it will surely attract a considerable and very particular following," said CNET blogger and ad industry veteran Chris Matyszczyk. "Finally, they can skip the "we love animals!" charade and get right down to bringing us the tits they've been all about showcasing this entire time," remarked Erin Gloria Ryan at Jezebel. "Apparently they are planning to juxtapose porn with images of mistreated animals," wrote Carmel Lobello at Death & Taxes. "For any sane person, images of mistreated animals should be an instant boner-killer."