Daniel Craig, the hard-bodied actor who starred in the last two James Bond films, is in a TV spot for the women's-rights group EQUALS, released just ahead of International Women's Day on Tuesday. In the spot, which you can see below, Craig strolls manfully up to the camera while Judi Dench--M to Craig's Bond--reads him troubling statistics about gender inequality in a voice-over.

Craig walks off. Then he comes back in full drag, with a wig and a dress. Then... he stands there. Dench continues with her voice-over, and Craig pulls off his wig and stares at the camera some more. Then the spot is over.