When you go through airport security lines, are you always forgetting
to take off your belt or get rid of the shaving cream in the dark
recesses of your carry-on? Or, alternatively, are you always waiting in line because this has happened to the guy in front of you? Two British airports have come up with an
unprecedented solution to the problem.
In an effort to speed up security lines, the United Kingdom's Manchester Airport and London Luton Airport have installed
two-dimensional holographic projections of their employees to welcome
travelers and remind them about liquid restrictions, security line
procedures, and boarding passes.
Sky News reports
that the holograms are "so convincing that passengers have been seen
presenting their passports to the holograms, believing them to be
people." Manchester Airport, for its part, is no stranger to
envelope-pushing initiatives, having once dressed staff up as giant
deodorant cans and bottles of water to enforce liquid regulations.
So what's the verdict on these holograms--spooky or genius?
- This Could Be Game-Changing, predicts
Christian Milsom at Zath. He notes that the holograms are "more
interactive than just signs, and thus potentially a lot more effective
... Surely being served at shops by holographic people isn't completely
beyond the realm of possibility!"
- But Will It Really Be Effective? wonders
Chris Morran at The Consumerist: "Do you think this will actually be a
help to travelers or did the airport just spend money on a trumped-up
video display? And I can't be the only one thinking 'Help me Obi-Wan
Kenobi--You're my only hope.'"
- Disgruntled Passengers Should Be Happy, states
CNET's Chris Matyszczyk: "If you've ever wanted to walk straight
through the sometimes very busy bodies of certain airport staff, now
you can go to Manchester and try a dry run."
- I'm Both Soothed and Frightened, says Eric Wilbur at Boston.com:
In future hologram installments at security checkpoints, shouldn't airports get a bit more personal with the cities they service? Imagine a Mayor Menino hologram attempting to relay to passengers the airline safety requirements at Logan Airport. Or, on that note, how about a lifelike Donald Duck at Orlando International?
Maybe not. Still, there's something hypnotically soothing--if not frighteningly futuristic--about holograms employed at an airport ... The employees used in the holograms support their use, as it lightens their workloads. But at what point do the holograms permanently take their place?
Here's a BBC video on Luton Airport's two holographic staff members, Holly and Graham (get it?):