"Pie had been lurking below the radar in recent years," write Julia Moskin,
"taking cover during the ice cream trend, perhaps waiting to see which
way the macaron tide would turn." No, this is not a Le Carré knockoff thriller starring desserts.
Moskin is writing in The New York Times on the rather serious subject
of food trends. Pies are about to end the cupcake frenzy and become the
next "it" sweet.
But is the Times right about this incipient
hostile takeover? Signs of the coming coup were actually spotted a
while back. Here's Ron Ruggless
at Nation's Restaurant News reporting in October on restaurant
marketing consultant Andrew Freeman's predictions for 2011:
I had one trend--one trend--of the year that I could predict, that’s
why it's in the No. 1 position, this would be the trend for pie," he
said. "I think that we’re going to make room for pie shops in the next
year." He said it follows on the heels of cupcake shops.
Hiding behind a clever veneer of crust--oh, the subterfuge!--the pie
has already begun to win over food bloggers. "Pie is difficult to mess
up and always comforting," wrote one
this Tuesday (and this even on a blog called The Cupcake Avenger). "I'd even be willing to give it my vote as the next 'it' dessert."
"I can't tell you how relieved I am that the tide seems to be turning from cupcakes to pie, which I adore much more," adds Pat
at Eating L.A.
Not everyone is on board, though. "That people pay to hear this nonsense," writes OC Weekly's Dave Lieberman
about the food trend news, "is hysterical (though the fact that I get paid to complain about it is even more hysterical)."
Offers food blogger Jason Mark Anderman
Personally, I think this is much ado about nothing, as who can't accept
pies and cupcakes peacefully co-existing? Can't our desserts just get
No, Jason. That's just what the cupcake overlords want you to think.