JPMorgan was supposed to host a Twitter chat with vice chair Jimmy Lee on Thursday, but the bank's social media minds made the fatal error of releasing the #AskJPM hashtag too soon. Twitter users flooded the hashtag with serious and joking questions about the JPMorgan's shady history and ongoing negotiations with the Justice Department. JPMorgan is not too big to troll.
So the social media team decided to quit while they were behind.
Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.— J.P. Morgan (@jpmorgan) November 14, 2013
They didn't even answer these important questions, like how JPMorgan CEO Jamie Dimon would like to challenge Attorney General Eric Holder.
Would you rather negotiate with 1 horse-sized Eric Holder, or 100 duck-sized Eric Holders? #AskJPM— Kevin Roose (@kevinroose) November 13, 2013
Or these simple math problems.
Did you have a specific number of people's lives you needed to ruin before you considered your business model a success? #AskJPM— Amy Hunter (@amy10506) November 13, 2013
How many homeless people did you create in '08? #AskJPM— Mathew Kagis (@OccupyMedic) November 13, 2013
Some financial journalists had legitimate questions about the bank's activities.
Is it the ability to throw anyone out of their home that drives you, or just the satisfaction that you know you COULD do it? #AskJPM— David Dayen (@ddayen) November 13, 2013
And of course, some had specific inquiries for Lee.
Some were just feeling curious.
What's your favorite type of whale? #AskJPM— Matt O'Brien (@ObsoleteDogma) November 13, 2013
JPMorgan has been under intense scrutiny since the Justice Department began investigating its mortgage-backed securities business that contributed to the 2008 financial crisis. We now know that the DOJ is investigating even more aspects of the bank's business. If the deal goes through, Dimon will turn over $13 billion to Holder and the DOJ.
Salon's Alex Pareene, who's challenged the bank's practices before, asked the obvious question.
#AskJPM why did u think this would be a good idea— alex pareene (@pareene) November 13, 2013