Players: John, Cindy, and Meghan McCain; Glenn Beck.

Opening Serve: Glenn Beck, now a regular Spatwatch contender, was so nauseated by the sight of John McCain's daughter Meghan's partially nude body on a PSA for skin cancer that he felt the need to "vomit" several times during his radio show whenever Meghan's name was mentioned. He also suggested that Meghan cover her skin with a burqa, since it's the only thing that would fit her. See the video of his dramatic theatrics below.

Return Volley: Meghan took to her Daily Beast blog to thank Beck "for helping me spread the word about a serious condition" and suggested that Beck "should really see a doctor because it isn’t normal to vomit for that long." She let Beck have it when she commented on his show being cancelled.

Don’t you think that’s a sign you should be pulling it back a little? I mean, if you’re too conservative and outrageous for Fox, that should tell you something. There really is no need to make something like my participation in a skin-cancer PSA into a sexist rant about my weight and physical appearance, because I’m going to let you in on a little secret, Glenn: you are the only one who looks bad in this scenario, and at the end of the day you have helped me generate publicity for my skin-cancer PSA, a cause that I feel quite passionate about.

Meghan sarcastically notes that "as a person who is known for his hot body, you must find it easy to judge the weight fluctuations of others, especially young women," but urges that "next time, instead of jumping straight to the 'Meghan McCain fat jokes,' maybe try out some new material. Because the fat-joke thing, it's been done so many times, I know a creative intellect such as yourself can do better than that."

Mom Cindy came to Meghan's defense tweeting, "I'm so glad Glenn Beck is leaving Fox. Enough vitriol and hate. Glenn you are no rodeo clown. They are decent and nice. You aren't." Meghan's father John, on the other hand, was a little more reluctant to lash out at the Fox host. When asked by CNN's John King how he felt about Beck's insult, he opted not to "dignify that kind of behavior with a comment." He did, however, mention that he felt he could "relate more closely to Harry Truman, who took some umbrage at a critic who criticized his daughter's singing." King explains that McCain was referring to Truman's letter to that critic, which read, "Someday I hope to meet you, when that happens you will need a new nose, a lot of beefsteak for black eyes, and perhaps, a supporter below."

What They Say the Fight's About: Beck doesn't seem to have an argument, other than simply the thought of Meghan McCain naked is vomit-inducing. Meghan argues that Beck's mean-spirited jokes are tired and immature, especially since he is mocking her participation in a campaign against a disease that has affected both of her parents.

What the Fight's Really About: Beck being Beck, i.e. vicious and commotion-causing. Beck is clearly not a fan of Meghan McCain, as this is not the first time he has slammed the Arizona Senator's daughter on air. But this instance also suggests that, on his way out, Beck maybe losing his fire. Never at a loss for words, Beck barely explained his disgust with the ad, pretending to throw up instead of talking about it. Also, while criticizing appearance is never the most mature of criticisms, as Meghan humorously points out, Beck especially shouldn't be throwing stones.

Who's Winning Now: We have to give this one to the McCains. Not only did they stick together against Beck's insulting digs, this spat has actually benefited Meghan's skin cancer cause by creating a bigger audience for the ad than would have originally seen it.