A deal to pawn off Hummer--manufacturer of
gaudy juggernaut vehicles--to a Chinese firm has collapsed.
General Motors now intends to dismantle the division. The symbolic zenith of
America's obsession with huge vehicles, the Hummer has inspired few fond remembrances. Nevertheless, the news has surprised analysts, who are groping for firm details about why
the deal imploded. They've devised a few plausible
- Gas Guzzling Out of Fashion Tom Diemer
at Politics Daily rattles off the famous names that took some sheen
from the vehicle's muscular image. But it was that very same
devil-may-care, "gas-guzzling" image that killed it, as "the Hummer was hurt by rising gas prices and consumer caution as the recession took hold." The Daily Beast's Tunku Varadarajan
echoes this idea, taking it further into a meditation about how the end
of the Hummer symbolizes the end of America's "obsession with
- SUVs on the Way Out Douglas A. McIntyre predicts that the Hummer is merely the first SUV to go tripping into the grave. He says its "demise spells trouble for Jeep and GMC" because those brands are still peddling some of the biggest SUVs on the market.
- Chinese Regulators Balked Daniel Indiviglio at The Atlantic says that Chinese regulators understood that Hummer's brand of fuel-loving vehicles is on the outs, and "clearly didn't want one of their companies taking it on." Yet he suggests this may not be the end for Hummer. Remember how Saab came back from the dead? Still, he says, "Hummer lovers should probably prepare for the worst."
- Lending Problems in China? Matthew DeBord of The Big Money picks up on a theme buried in the New York Times and stock-analysis site Seeking Alpha: tight lending. The Times story says Chinese banks became "reluctant to lend money."
Robert Salomon of Seeking Alpha suggests this might the explanation for
the collapse, since the Hummer deal seemed "swift and sound... even with
the regulatory delay."